There’s no denying that cold brew is fast becoming one of the most popular coffee shop beverages around the world – especially with younger consumers. In fact, according to Technavio, the value of the global cold brew market is predicted to grow by another US $1.7 billion by 2025.
Within this market lies no shortage of opportunity for roasters to diversify and reach new audiences, particularly with ready-to-drink (RTD) beverages. One of the many ways they can do this is by using new or experimental brewing methods to prepare RTD coffee, like snapchilling.