Elemental Beverage Co. launches Snapchilled™ coffee
The box arrived in our office with a warning on the outside: “Keep chilled." Were these Omaha steaks?
Nope, inside was a six-pack of gorgeous cans of coffee, nestled against cooler packs. The beans for each began their lives in three far-flung regions in Colombia, Ethiopia; and Burundi. They were subsequently neither iced nor cold-brewed, but instead “Snapchilled™,” a trademarked process that chills hot, fresh-brewed coffee to 40 degrees in a minute, exponentially faster than blast chilling. This happens inside a Snapchiller™, a machine crafted to “do away with ice, dilution, oxidation …” according to Massachusetts-based Elemental Beverage Co., the company founded by David Dussault in 2012 that is the owner of the Snapchilling™ process.